Yeezy shoe collectors are ‘panic selling’ following Kanye West’s antisemitic rants, in a move that could be ‘catastrophic’ for the fashion giant.
As we get closer to the release of a new Adidas collaboration with the rapper’s wife Kim Kardashian, it is becoming clearer that the shoe brand is in for the long haul as it prepares to defend itself against any potential negative impact the controversy will cause.
Adidas is reportedly already gearing up to counter any claims that its partnership with the NBA superstar could have been misconstrued as support for their stance on antisemitism.
Kanye West had a “hard time reconciling” his support for the Israeli army and American soldiers during the 2016 Israel-Gaza conflict, according to a person familiar with the matter.
According to the person, Kanye had a “hard time reconciling” his support for the Israeli army and American soldiers during the 2016 Israel-Gaza conflict
‘Adidas cannot turn around from this controversy’ – The brand is preparing for a ‘no-win’ situation’
In a statement, Adidas said: ‘Adidas is committed to inclusivity and equality at all levels of our business in a diversity of situations. We cannot and do not support the Boycott, Divestment and Sanctions movement, nor do we represent or condone the views of any one group.
‘Adidas cannot turn around from this controversy. Like all partners, we have a responsibility to respond to what is put out by our partners and to make clear the positions we take on in all circumstances.’
A spokesperson for Adidas did not address the allegations which appeared on the Jewish News website, which was later removed from the site and placed in a search engine.
Despite the removal, Jewish News’ report remained within the search engine for several hours, before it was taken offline.
A spokesperson for Adidas did not address the allegations which appeared on the Jewish News website to have been removed from the site and placed in a search
Adidas has been under fire for weeks from a group of Jews, including the CEO of SodaStream, who have accused the brand of selling products which they say could be used